Brazilian Joia Shampoo and Conditioner


In Brazil, we’re obsessed with healthy, strong, shiny, gorgeously scented hair – and this is the Brazilian Beauty trio to satisfy that obsession. long-awaited shampoo and conditioner is brimming with nourishing Brazilian ingredients for hair that’s 2x as strong.*

In the iconic Cheirosa ’62 fragrance (Brazilian Bum Bum Cream).

Our Brazilian Crush Hair + Body Fragrance Mist (30ml) tops off this addictive head-to-toe fragrance experience.

Brazilian Joia Strengthening & Smoothing Shampoo (295ml) and Conditioner (295ml) with Brazil Nut Selenium & Buriti Oil

Developed with our Brazilian Hair Expertise and our patented SOL Seal Technology™ with keratin micro-capsules to build amazing hair strength. For the Brazilian hair of your dreams.

54% reduction of breakage*
74% of split ends mended*
Color-safe, sulfate-free, paraben-free

Feel the Joia and Love the Crush

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